#2001 A SPACE ODYSSEY SPACE STATION MOVIE#
Kubrick’s meticulous attention to detail and fastidiousness is legendary but interestingly the film also set new standards in movie making in being one of the first examples of innovation through strategic product placement: The 2001 team invited commercial product manufacturers and designers of the time including IBM, Honeywell, Whirlpool (kitchens), Macy’s, Dupont (fabrics), Hilton Hotels, Parker Pens, Nikon, Kodak (cameras), Hamilton (watches) as well as outstanding interior and furniture designers of the time to create projected versions of how their products they might look decades later in the year 2001 (and in return they would receive exposure in the film). The production period for 2001 took four years prior to its release in 1968 and producer/director Stanley Kubrick employed a large art department and many specialists (including scientific advisor Frederick Ordway, set /visual effects designer Joy Cuff, special effects supervisor Douglas Trumbull and art department guru Harry Lange) to help realise his vision.
Those red chairs! Whose jaw could fail to drop the first time you set eyes on those playful yet functional Djinn chairs as Dr Floyd enters the Hilton lobby of Space Station Five on his way to the moon in 2001 A Space Odyssey? 2001 A Space Odyssey – a close look at those fabulously futuristic Djinn chairs and how Kubrick’s vision of the future was brought to life through ‘product placement’.
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